Expanding into Latin America isn’t just about selling in new countries. For a company like Tutellus, which operates out of Spain and offers training, incubation, and Web3 technology programs, scaling up in the region meant addressing very specific challenges: accepting payments in local currency, offering financing, enabling local payment methods, and operating with the agility required by a distributed sales team.
With Rebill, Tutellus was able to transform its payment experience in key markets such as Argentina, Mexico, Colombia, and Chile by integrating local payment methods, installment plans, subscriptions, payment links, and operational automation all from a single platform.
A little about Tutellus
Tutellus is a crypto ecosystem that combines education, investment, and the development of tokenized products. With over 10 years of experience, the company has trained more than 100,000 Tutellians, launched over 30 companies, deployed more than 150 tokens, and surpassed 500 million euros in cumulative TVL.
Its best-known program is TOK120, a combination of training and incubation where entrepreneurs turn a tokenized idea into an investable company. In addition, Tutellus develops Web3 products such as wallets, DApps, tokens, smart contracts, and tokenized investment platforms.
The Challenge of Processing Payments in Latin America as a Web3 Company
Before working with Rebill, Tutellus faced three major obstacles to scaling its sales in Latin America.
The first issue was charging customers in their local currency. Although prices could be displayed in pesos or the local currency, the final charge was ultimately billed in dollars or euros. This led to a poor user experience, discrepancies between what customers saw at checkout and what appeared on their credit card statements, lower conversion rates, and customer complaints.
The second hurdle was financing. In markets like Argentina, where most customers pay in pesos and in installments, not being able to offer payment plans meant missing out on business opportunities. For programs with average prices around $3,000, installment plans weren’t just an added benefit—they were a necessary condition for closing sales.
The third challenge was operational. Traditional providers required lengthy processes, complex documentation, and unpredictable withdrawal times. In some cases, Tutellus had to wait up to two months to withdraw funds. Furthermore, because it operated in Web3, several Buy Now Pay Later providers simply refused to work with the company.
How Rebill helped Tutellus overcome these challenges
With Rebill, Tutellus was able to centralize its payment operations in Latin America and offer an experience tailored to each market.
The integration was quick: the technical team was able to implement Rebill in less than a day. From a product perspective, Tutellus only needed to define the payment experience it wanted to offer; from a technical perspective, creating a payment link required a single API call.
That simplicity also allowed Tutellus to take the operation a step further. The team connected Rebill’s API to an internal AI tool, which now enables its 10 sales representatives to generate payment links, view transactions, confirm payments, and process full or partial refunds without relying on the technical team.
Rebill also enabled the payment methods required by each market: installment payments via credit card in Argentina, Mexico, Colombia, and Chile; QR code transfers in Argentina; SPEI in Mexico; and PSE in Colombia.
Quotas as a key sales tool
For Tutellus, installment plans became one of the main tools for closing sales in Latin America.
In Argentina, 77% of approved payments are processed with financing. In Colombia, the figure is 67%. In Mexico, it is 25%, with adoption on the rise.
In addition, Rebill allows you to limit the number of installments per payment link, giving Tutellus the flexibility to tailor its commercial offerings based on the product, country, and expected margin. This enables the company to offer interest-free installments to students, maintain clear pricing at checkout, and protect its profitability.
Subscriptions, retries, and payment recovery
For students who prefer to pay monthly, Tutellus uses subscriptions through Rebill.
When a recurring payment fails, Rebill automatically retries to recover declined payments, particularly those due to insufficient funds. Using this approach, Tutellus is able to recover up to 70% of recurring payments declined for this reason.
This reduces the team's operational workload and improves payment continuity without creating any additional hassle for students.
Financial transparency and simpler operations
One of the aspects Tutellus values most is Rebill's operational transparency.
The company can clearly see how much is charged for each payment, which transactions make up each withdrawal, and how to easily reconcile financial information. Additionally, by setting up an automatic withdrawal schedule, the team can operate with greater predictability and focus on sales, without having to manually chase down funds.
For Tutellus, Rebill serves not only as a payment processor but also as a financial and technology partner for its operations in Latin America.
Clear results
The implementation of Rebill marked a significant change in Tutellus's operations in the region.
In Argentina, 89% of customers who attempt to make a payment successfully complete an approved transaction. In Mexico, the rate stands at 85%, even in a market with more stringent regulations due to high levels of fraud.
In addition, installment plans proved to be a key factor in conversion rates: in Argentina, 77% of approved payments are processed as installment plans; in Colombia, 67%; and in Mexico, 25%.
These results show that tailoring the payment experience to local needs not only improves conversion rates but also reduces friction, complaints, and operational overhead.
What does Tutellus say about Rebill?
“Rebill enabled us to offer the local payment methods we needed to scale in Latin America: installment plans, QR code transfers, SPEI, and PSE. The integration was quick, the API is simple, and the human support gives us the peace of mind of always having someone on the other end. For us, Rebill is our primary financial and technology partner in Latin America.”
Looking to the future
Tutellus is already working on the next steps together with Rebill.
The first priority is to integrate the SDK so that payments are processed within the Tutellus ecosystem, without any redirects. The second is to take advantage of the ability to accept payments in U.S. dollars in Latin America as a Spanish company, thereby gaining access to more competitive rates and further simplifying regional payment processing.
Tutellus' experience shows that, with the right infrastructure, an international company can operate in Latin America using local methods, financing, automation, and on-the-ground support, without having to set up complex structures in every country.
For companies looking to expand in Latin America—particularly in the education, technology, or high-ticket sectors—Rebill offers a comprehensive solution to increase conversions, improve operations, and adapt to each market.
